Using the Internet for marketing is so commonplace now that many people forget what it was like to promote businesses in the past. While many of those older methods are still in use, they have been adapted to fit an online environment. Here are some of the ways that auto dealership marketing has been impacted by the Internet.
Building a User Friendly Website
It’s hard to find a business owner who has not set up a website. As this resource relates to auto dealership marketing, the website design must make it easier to search the current inventory in more than one way. Visitors must be able to search by price range, make and model, and a few other methods. Making sure that the site also contains text and images optimized to attract attention from search engines will also increase the visibility of the site.
Reaching a Wider Audience Via Social Networks
Thanks to the advent of social networking sites, it’s easier than ever to reach a wider audience and build name recognition. A business page on one major site coupled with short messages posted on a different site can capture a lot of attention. By using whatever means those sites allow in terms of designating keywords and the use of hash tags will also increase the odds of connecting with people who are looking for the type of vehicle the dealer has in stock.
Using Banner Ads
Banner ads are ads that display on relevant websites and tout what the auto dealer has to offer. Spending some of the marketing budget on these ads, and then choosing a provider who can ensure they show up on the right types of sites, will go a long way toward reaching the right audience. Remember that updating or rotating the ads further helps to maintain a fresh look and increases interest among those who may be looking for a new or good quality used vehicle.
Take a good look at how the dealership currently uses online resources to reach various groups of consumers. What is working well and what needs to be changed? Would adding a few more strategies to the mix increase brand recognition? Talk with a professional and it won’t be long until the right approaches are in place and the dealership owner notices an increase in the number of customer coming through the door.