Increasing Awareness and Understanding About Call to Action Marketing
A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. It uses words, phrases or sentences which can be incorporated into advertising messages, sales scripts or web pages, encouraging customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more‘”, “you may visit our store” or “call now”. Other types of CTA taglines involve using strong reasons why customers must buy a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer’ or ‘offer will expire soon’).
The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA can come in a form of non-demanding request such as “watch this video” or “choose a color”, or a demanding request. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts because it has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers. When it comes to web design and development, a CTA can be a website button, a banner or some type of text or graphics that prompts an online consumer to click it, and to continue down a conversion funnel which plays a crucial part of inbound marketing.
There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. Call to action lines use standard direct response and they do not leave a room for people to wait or think about your offer. Unlike the traditional method. You may visit our direct website or homepage for other related marketing topics such as digital marketing and social media marketing.
Supporting reference: here are the findings